College Music Blogging

Through my thorough research on music blogs and strictly the niche market of college music blogs I have found them as an interesting source of media. Why? There are not many forms of media today that take individual songs and albums other than blogs and break down the emotional feelings and techniques an artist used with in the song. I find it incredible because the authors of the articles are posting how they feel and what is going on in the artists life. In effect it creates value to the blog which then is an item that can be sold on a market.

The marketing technique is quite simple to the modern user of the internet. First you find a song worthy of sharing to the audience the users are familiar with. After researching the song and possibly how the artist feels about the individual song, you then post your article which is the main content for users to read and listen to. Each page visit is "$" for the founder of the blog because the better the content is the more money he can make. As the visitors keep pouring in then advertisements become another tool of the blog. The blog offers possible apparel of what the artists are wearing in the music video shared on the blog. Therefore the blog owner is paid per visit to the other pages which is an easy source of revenue once the web page is updated to the users accessibility.  

Freshletes.com (Blog)

The power of ones opinion of music, discovery of music and the access does not come for free which I have learned. I always looked at music blogs as a simple way of finding music for myself but more than just I are bettering myself as a listener. Web designers and many more job opportunities are open due to this involvement into blogs. There is so much more than what the radio has to offer and there is always a new way to listen to music. The journey of a music listener is creative and the ones who create the path sometimes do not even know what they created or where the web will take them. A facebook like by a big name producer in the hollywood industry could come through Goodmusicallday.com or thekollection.com. The possibilities are unknown and will keep changing due to the age of advanced technology we live in today.

Blog 7 Favorite Module

Media 4902 has presented a lot more information than I ever thought I would have my hands on, due to this I believe that my favorite module that I read and researched is module 5. Module 5 had us research "The Future of Business Communication", which is important to me as a video production student because of developing technologies that I will have to adapt to in the near future. The article that I took a lot away from is the article by Suparna Dutta and Soma Sircar because of how they both spoke about how important communication has been throughout human existence and how rapidly it advances.

As a student of the communication sciences I take every possible medium of communication into further investigation because I do not want to limit myself as an individual. I never want to develop the old man attitude in which I will refuse to learn new communication styles and advancements. Culture today has affected me in this educational decision for myself through communication changes such as social networking, texting, email and many other various communication styles presented to me everyday. In the article they focused on various subjects of change due to technological changes in media such as culture, technology, relationships and different mediums of communication that target different cultures and people around the world today.

The knowledge I took away from the article is that today we live in a globally connected community. Therefore, the communication between people across the world must become quicker, efficient and less expensive. Having the opportunity to communicate with people around the world so quickly through the internet, satellite, cell phones and many other mediums creates a new meaning of communication for me. Now do I not only think of communication between my mom in Cleveland but I realize that I can communicate with students in Malaysia in seconds with the technological advancements today. The development from pen and paper to mechanical television to analog and now super engineered servers that can communicate with others in seconds across the world amazes me. Through all of the great communication levels we have access today to makes it all more complicated and now into an art form. Business and marketing is not just for the modern blue collared business man but it requires all men and women across the world to significantly develop better uses of societies tools to better all of mankind.

Blog #6 What have I learned in 4902

Please indicate what have you learnt from this class.

In media 4902 there have been many things I have been introduced to such as the marketing rules of the social media market place. For example rule one is to empower anyone who can understand the content which will act as supply for the demand of the people who it will benefit. In this I learned that the content and studies of media marketing is much more important than there is credit given because of the massive explosion of new media such as social networking. One of the most relevant facts I took away from the beginning modules is to trust my peers because they have become the most powerful tools for marketing myself to internships and selling products to larger markets.

A few facts that I found that may change through the marketing techniques we studied this semester are the mediums of advertising. The advertising mediums such as newspaper, radio, tv and online web pages have become more important to me as a student because of my future in media arts and studies. To know the customers of these mediums is my future job which I must now know how to speak with them as much as possible and build relationships with my consumer. I must create a niche market for my own consumer and cater to their interests which must be able to market


What could have been done differently to improve this class?

The only other way that the class could have been improved is if the students took on a project to study a website for more time than one week if the project was over the whole semester. This way I think that the students would have basic access information throughout most of the semester studies in which will help us as students to understand the content firsthand. For the most part though, I found the class very relevant to my future to help me familiarize myself with the new media I will be dealing with.

Social Media and the Presidential Campaign

http://www.nytimes.com/interactive/2012/10/08/technology/campaign-social-media.html

Check out how the Presidential Campaign is effected by social media.

Online or Offline?

1. Online sales are growing significantly each year as transferring money online becomes easier and more secure. 
2. Online stores cost less to operate and can be managed out of the home.
3. Online stores have far greater reach because they can be viewed on a global scale.

Prompt 

If you were going to open a store, would you rather make an online store or build a store? 

What are the benefits of shopping online vs. brick and mortar stores? 

Do you think that brick and mortar stores will eventually be a thing of the past?

Build a store out of real materials before owning an online store, is that even realistic? Nearly every large marketing business today creates hype by using a website by selling products offline and events they coordinate. Though there are many small businesses today that cannot exist without a building because you cant really get your haircut offline unless we start some kind of traveling hair stylist? What I mean is that there are markets in the world that cannot exist without a building because the human interaction is how the skills are used, sold and shipped.

Therefore, I think I would start a website for my business before I built a store because with more advertising, visuals and public representation in the air the building will have reason and will be a symbol. The web design must be incredible though, which means that the website and building must be in line with another, there cannot be displacement or confusion for the customers. The benefit of having an online store is product sales are quit simple; create the product, offer the product for your profit, sell the product through an online banking service, ship the product and keep innovating and recreating your product and content. The largest benefit of having the online store is the globalization that you can reach, there is no limitation on where the customers are, they can alway order it offline. China is making bank online today because of this.

A brick store has many possibilites, actual human relations with the customer, the feel of the product and the ability to test out the product. To have an actual building with product is appealing for any customer because they feel more at home and is comforted by the closeness of the seller and buyer relationship. If business is not big enough for the reach of customer that you want to reach to then there is no reason to have a store. To build many stores is sometimes even stupid because almost anything today can be bought online and demoed offline. Online capabilities are still thriving today and will keep recreating themselves but a place for storage will always be needed for the online store which makes both stores a necessity in the real outlook of the questions.

Redesign (#3)

This week's topic is blogging and marketing. 

According to the class PPt, short video and top-blog examples, Redesign* your own class blog to make it more marketable.

*Redesign--

You don't have to actually redesign it, but if you want to keep the blog for future use, you are more than welcome to do so. 
For this blog entry, you only need to write down your idea (200 words), how would you redesign your blog to make it more marketable. 

My idea of redesigning my blog is to make it more interactive and fresh, everyday I must upload my relevant musicians and artists if I am going for the music blog. User friendliness is the largest problems with all blogs, so the idea to solve this problems is to color coordination and articulation of word play on the hyperlinks. Also the coordination of categories will have to be set in stone because without simple separated categories on top of the blog users can easily become confused. Also I would advertise the musicians on their own pages on the blogs side page to not only advertise for myself but to also coordinate with other blogs to advance user visits on both sites.

Media Marketing at its best (Blog #2)

Based on what we have learnt and discussed in module 1 & 2--marketing rules and online social networking, find one example (you can use pictures or videos as supporting materials) that appropriately represents the importance of online media in marketing/ as a successful case using online media in marketing.

Online marketing has become one of the largest variables in the media today, through web design to the algorithmic equations to sell items. There are many techniques and creative ideas through online marketing, a lot of the surprising marketing niches that have been sifted out of the bunch are conglomerates of the online music and clothing line scene. A website I use, "theKollection" has established themselves as an online retailer for Mike Stud's clothing line, "Freshletes" and "Knockaround" sunglasses. 

Mike Stud is a former colligate athlete that had torn some muscles which caused him to quit the sport of baseball and began rapping. The genre of rapping relates to Mike Posner, Huey Mack, Sammy Adams and The Deans list. The way I put it, it's "Frat Rap". Mike Stud raps about his troubles as a young adult/college student which is easily relatable with many online college students looking for eccentric and free music online. Because of the regulations of the internet, rappers such as Mike Stud, Huey Mack, Logic and many more have troubles making money off of their music. Therefore, the blogs that the music is posted to such as theKollection, Camelback Music, Goodmusicallday and various other websites have accumulated enough online regular visitors that the website themselves incorporate the clothing line that the rapper wear in their music videos. 

For example, this web site is "Freshletes" which is a blog that releases music and sells accesories and clothes of the popular online rappers. The web development of music and clothing has become commercialized but with a new essence to the blog because the clothes alway are offered after they are worn in a music video by various artists. 

Mike Stud - Youth (prod. One Love)

As for this music video, Mike Stud wears every single one of his t-shirts that was going to be displayed on the Freshletes website for fans to buy. The clothing line only became as big as the artists was, so with the rules that were explains, "content is the most important". Today, Freshletes has gathered a couple of musicians to wear their clothing line such as Mac Miller and The Winners Circle whom were bigger artists before the blog was started. In effect, it is a circle from artist to online music video to music video becoming a commercial to the website of Freshletes selling the clothing items, which has helped each artists and marketing store to further each branch of the marketing technique.